W* is a full-service arts and entertainment collective, dedicated to helping you bring your unique vision to life in the flyest way possible.
Our creative collective supports a unique roster of talent across the Caribbean, America and Europe. We provide artiste management & development, creative direction, production, music publishing, touring, merchandising, strategic brand partnerships and more.
The world is yours, when you wake up.
We nurture emerging talent by guiding the overall artistic development of the creatives we work with. We assist with every aspect of releasing a project from choosing producers to deciding which singles to promote. We are the link between you and the record labels, distributors, publishers and media companies.
We help artiste’s find your authentic voice online and curate content in a way that is memorable and impactful. We enhance an artiste online presence and create custom campaigns for upcoming releases. We also match socially influential artistes with paid and in-kind opportunities from established brand partners.
We oversee and unify the creative vision. We help to communicate things visually and assist with an artiste’s overall visual appearance. In addition to handling artwork, visuals and photoshoots, we also assist with cover art, fliers, ads, logos, displays and merchandising.
We partner with EMPIRE and Avenue Music Group to distribute music to digital retail and streaming outlets which include TIDAL, Apple Music, Spotify, Deezer, Google, Amazon, Vevo and more. We help artistes, producers, songwriters and indie labels organise your music catalogue, monetise your releases and analyse your listener data.
We curate and create compelling experiences which include shows, exhibits, pop-ups, launches, signings, listening parties, conferences and tours. We specialise in producing events that are meaningful, memorable and impactful and enjoy pushing the envelope when it comes to arts and entertainment.
We help artistes engage with their fans online and at events. We coordinate fan activities like fans such as live streams, signings and meet & greats and make fans part of the process with exclusive news and content. This builds stronger relationships and increases the reach and impact of an artiste’s work.