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How Lambo Xtra and its creative agency are shaping music culture for new artists

For the past 6 years, it’s no more news that Lambo Xtra and theMedia 360 Company have been operating under the same ownership since PR Juggernaut, Soltesh Iyere who founded theMedia 360 acquired the online magazine. Lambo Xtra was acquired to achieve a particular goal; to shape the future of music Journalism by producing independent journalism in a thought-provoking way on music, music events, and celebrities.