For the past 6 years, it’s no more news that Lambo Xtra and theMedia 360 Company have been operating under the same ownership since PR Juggernaut, Soltesh Iyere who founded theMedia 360 acquired the online magazine. Lambo Xtra was acquired to achieve a particular goal; to shape the future of music Journalism by producing independent journalism in a thought-provoking way on music, music events, and celebrities.
The online magazine, which is one of the loudest voice in Afropop and a compendium of pop culture reaches over 100,000 unique visitors a month.
“When we started, because PR is broad, we handle many brands, companies, personalities, artists, and so on, but we have seen greater achievements in handling music and artists PR. We thought about focusing on what we do best and with Lambo Xtra, we will ensure that we keep to plans to use the strong editorial voice that we have to power the platform and make sure the integrity of our journalism is paramount,” Iyere says. “We will continue to evolve with new talent and laser focus on creating culture in the music industry.”
theMedia 360 Company’s deep roots in music PR and the ability to predict what will breakthrough in music culture has given ways for Lambo Xtra to work and profile amazing artists like Glenn Mena, Bella Alubo, Erockfor, the Cameroonian-Canadian singer, AdeTheSaucerer, Chizzy Basement, Tamara Madison, Fave, Gigi, and many more.
Read more on The Guardian (Nigeria).